Big, Bold and Gold at VCU
At VCU, we’re proud of the sophisticated, data-informed work we do every day to grow and protect one of the nation’s most innovative public university brands. But every now and then, it’s the simple things that make the biggest impact.
Heston Named AMA Higher Ed Marketer of the Year
A career highlight happened when the American Marketing Association named me the national higher ed marketer of the year. It was a head-spinning honor and a 100 percent credit to our team.
AI and the ‘Heston Hustle’
At our division retreat, the team surprised me by using AI to promote a hypothetical marketing book I “wrote.” We developed AI-generated press releases, marketing strategies and even tackled crisis communications due to fictional protests against my book!
Let’s Retire These Phrases for Good
Last month, I asked my LinkedIn connections to share the "comms/marketing phrases that you wish would go away.” Of the more than 80 comments and suggestions, here are the four most relevant themes.
387 Steps (Faraway, So Close)
This week was my first freshman move-in experience of my higher ed career as both a parent and university administrator. What a difference that makes. Here's what I've learned and felt ... and how it will make me better at my job.
How We Will—and Will Not—Use AI in Marketing and Communications
Earlier this month, we finished an AI document with lots of practical advice for our work with VCU and VCU Health. What I appreciate most about the outcome is our guiding principles, copied below.
Energy and Humor in Higher Ed
I’ve long believed that universities that embrace spirit, fun and humor have an advantage over those who play it straight. I'm delighted to work for a boss who feels the same way.
Collegiate Advertising Awards honor VCU … again
The Enterprise Marketing and Communications team earned four awards in the national competition, including two Golds, for projects that helped promote VCU and its Uncommon brand.
Be a Branding Rock Star
This past weekend, I was dancing on the floor of Sphere—the mind-blowing concert venue of the future in Las Vegas—as U2, my favorite band, played Mysterious Ways, one of my favorite songs.
A UCF Surprise I’ve Never Forgotten
A year ago today (on President’s Day, fittingly), my friend and mentor, longtime UCF President John Hitt, passed away at age 82. This is one of my favorite UCF photos and Dr. Hitt stories.