Trying New Things … Like Sushi
Last week I did something I almost never do: I ordered sushi. And not just any sushi; I ordered the VCU Roll.
Downton Abbey and Me
Earlier in my career at UCF, I helped create and run a new PBS station in Central Florida. I had two huge assets that made the launch successful: 1) a small, but mighty, team of dedicated and creative colleagues and 2) Downton Abbey exploded into the popular culture, making PBS cool again.
Boards Must Lead the Research Story. Here’s How
Governing boards and executive leaders of institutions with research missions must make research a central part of their story, and insist that story be told clearly, consistently, and compellingly.
Proudly VCU: A Brand You Can See and Feel
Branding your campus is an important, yet sometimes underappreciated, element of building your institution’s identity. At Virginia Commonwealth University, we’re intentional about finding creative ways to showcase the brand, ensuring that our on-campus and near-campus audiences experience who we are the moment they step onto our grounds.
Can You Handle the Truth (About Your Brand)?
Too often, branding myths prevent universities from creating and investing in their brands in ways that influence outcomes.
A Valentine’s Day Letter to my Team
It's been a busy, stressful 2025 so far ... so I sent this message to the Enterprise Marketing and Communications division today. If only I had time to rhyme ...
VCU’s Brand: Built with Art and Science
As the headline says, brand building is art and science … and I've always been attracted to the science part, the data. That's why the results of our recent independent survey of Richmond-area residents about Virginia Commonwealth University are so exciting.
Big, Bold and Gold at VCU
At VCU, we’re proud of the sophisticated, data-informed work we do every day to grow and protect one of the nation’s most innovative public university brands. But every now and then, it’s the simple things that make the biggest impact.
AMA Higher Ed Marketer of the Year
A career highlight happened when the American Marketing Association named me the national higher ed marketer of the year. It was a head-spinning honor and a 100 percent credit to our team.
AI and the ‘Heston Hustle’
At our division retreat, the team surprised me by using AI to promote a hypothetical marketing book I “wrote.” We developed AI-generated press releases, marketing strategies and even tackled crisis communications due to fictional protests against my book!