Energy and Humor in Higher Ed

I’ve long believed that universities that embrace spirit, fun and humor have an advantage over those who play it straight. I'm delighted to work for a boss in VCU President Michael Rao who feels the same way.

In this new video, Dr. Rao took time out of his super busy schedule to film a short promo for our new VCU license plate. The new plates — featuring a bold, modern design — are a shared revenue partnership with the Virginia Department of Motor Vehicles, with $15 of each plate sold going directly to VCU for need-based student scholarships through the VCU Affinity License Plate Scholarship.

VCU has fewer than 3,000 license plates throughout Virginia; increasing that is a huge opportunity The plates are mobile billboards that promote VCU and support an excellent cause.

For those who know me, this is not my first time redesigning a black-and-gold university license plate. That one was a success, too.

And check out this other fun video of the president we made last fall. He truly is a good sport!