Can You Handle the Truth (About Your Brand)?
Too often, branding myths prevent universities from creating and investing in their brands in ways that influence outcomes.
A Valentine’s Day Letter to my Team
It's been a busy, stressful 2025 so far ... so I sent this message to the Enterprise Marketing and Communications division today. If only I had time to rhyme ...
VCU’s Brand: Built with Art and Science
As the headline says, brand building is art and science … and I've always been attracted to the science part, the data. That's why the results of our recent independent survey of Richmond-area residents about Virginia Commonwealth University are so exciting.
Big, Bold and Gold at VCU
At VCU, we’re proud of the sophisticated, data-informed work we do every day to grow and protect one of the nation’s most innovative public university brands. But every now and then, it’s the simple things that make the biggest impact.
A Surprise I’ve Never Forgotten
A year ago today (on President’s Day, fittingly), my friend and mentor, longtime UCF President John Hitt, passed away at age 82. This is one of my favorite UCF photos and Dr. Hitt stories.
When Coaching and the Boss Call
This photo recently popped up as a Facebook memory from when I coached Little League baseball and softball for my son and daughter. To get to practices and games with enough time to set up, I’d leave the office at 3 p.m. twice a week.
The Peril of Open Doors
One recent evening, my wife, brother and I decided to go to dinner. After we walked into our garage to get into the car, three things happened. None of them were good, it turned out.