Proudly VCU: A Brand You Can See and Feel

Branding your campus is an important, yet sometimes underappreciated, element of building your institution’s identity.

At Virginia Commonwealth University, we’re intentional about finding creative ways to showcase the brand, ensuring that our on-campus and near-campus audiences experience who we are the moment they step onto our grounds.

This kind of work doesn’t happen in isolation. It takes imagination, persistence, and strong collaboration with campus partners who understand the power of a clear, bold brand.

I’m especially fortunate to work alongside leaders in finance, facilities, procurement, HR and more who believe in elevating VCU’s brand across the university and health system.

Together, we make our campus not only look unified but feel like the dynamic, forward-thinking place we know it is. The result is exciting: our brand is visible and alive in ways that inspire pride, spark connection, and reinforce VCU’s uncommon identity.