Can You Handle the Truth (About Your Brand)?
Too often, branding myths prevent universities from creating and investing in their brands in ways that influence outcomes.
VCU’s Brand: Built with Art and Science
As the headline says, brand building is art and science … and I've always been attracted to the science part, the data. That's why the results of our recent independent survey of Richmond-area residents about Virginia Commonwealth University are so exciting.
Big, Bold and Gold at VCU
At VCU, we’re proud of the sophisticated, data-informed work we do every day to grow and protect one of the nation’s most innovative public university brands. But every now and then, it’s the simple things that make the biggest impact.
A Surprise I’ve Never Forgotten
A year ago today (on President’s Day, fittingly), my friend and mentor, longtime UCF President John Hitt, passed away at age 82. This is one of my favorite UCF photos and Dr. Hitt stories.
The Peril of Open Doors
One recent evening, my wife, brother and I decided to go to dinner. After we walked into our garage to get into the car, three things happened. None of them were good, it turned out.