Grant J. Heston writes about higher education and healthcare branding, communications and leadership.
Eighteen months ago, our team started with a question: How to bring national attention to the faculty whose work deserves to be known far beyond Virginia Commonwealth University and VCU Health?
We wanted to showcase faculty work AND their personalities.
That conversation became Uncommon Heroes. The stories have taken many forms: videos, news stories, sponsorships, billboards and more.
This is one example of the team's efforts. More can be found here.
I'm so proud of the team's bold storytelling; I humbly feel like there's nothing else like it in higher ed.
And I’m grateful to the faculty who trusted us to tell their stories.
The best is yet to come! 🖤 💛
Grant J. Heston has worked at Virginia Commonwealth University (VCU) since 2021.