Email is Not A Strategy

VCU, Grant J. Heston, Grant Heston, Virginia Commonwealth University, email

Source: ChatGPT

Grant J. Heston writes about higher education and healthcare branding, communications and leadership.

The text below comes from a LinkedIn post I recently made. it is by far my most popular post: more than 62,000 impressions. Thanks to PRSA for the original story below:

One email is not a communication strategy ... it’s an announcement.

This great piece from PRSA is a reminder that effective internal communication is about much more than hitting “send.” It’s about context, multiple channels and knowing your audience(s).

Put another way: Sent ≠ communicated.

Worth a quick read for anyone who has ever heard, “We'll just send an email about that!” 😄

https://lnkd.in/gNG5ZMrh

Grant J. Heston has worked at Virginia Commonwealth University (VCU) since 2021.

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